Sunday, 30 August 2015

Ava Maria

Hello darlings!

I've got a new frock and I'm incredibly excited about it!
The dress I'm going to be discussing today is one that is known, revered and loved by the pinup community and has been for a long time... none other than PinupGirlClothing's astounding Ava dress! 

The Ava dress is one that has been on my radar for a number of years. When it was first released in 2010 it instantly blew up amongst pinup and retro enthusiasts alike, due in part to the similarities between the style of the tight, fitted Ava dress and the beautiful ensembles worn by Christina Hendricks in Mad Men; this dress quickly became known amongst the community as the "Joan" a fitting homage to Hendricks' character.  

Not only is this dress absolutely breathtaking when on, but it also comes in a huge range of colours so there really is something to suit everyone! From the lovely plum hue that I'm showcasing here to teal, red, black, blush, peach and a whole host of rainbow shades - I feel no shame in wanting this dress in all the colours!

As you can see the Ava dress is incredibly big bust friendly!

When I first came across this beautiful frock I was only 18 and reasonably new to the rockabilly/pinup scene. My first thought (slightly embarrassing as it may be) when viewing the Ava in its stunning Plum hue was that it would make the perfect bridesmaid dress for my hypothetical future wedding. Fast forward a few years and I no longer have any rousing desire to actually get wed, however my love for the Ava dress has remained. 

I purchased this dress last year in advance of my 23rd birthday with hopes of wearing it out to celebrate. Unfortunately at the time I found that it didn't quite fit me right so it was sadly shelved. I found that my regular size of 2X in Pinupgirlclothing dresses was too tight across my bust in this dress and crammed my breasts together in a most unflattering way creating a "shelf" effect. It was also a little too tight across my midsection and generally didn't fit well overall -cue assorted boos and hisses-

Luckily enough, I recently re-discovered the Ava lurking at the back of my wardrobe and being a naturally curious person, I decided to try it on once more. Due in part to some recent weight loss this dress now fits me like a glove and I couldn't be happier with it! My advice to anyone considering purchasing this dress is to keep in mind that it has minimal stretch, so be sure to check the size chart vigilantly before making a purchase. 

Pretty in plum

Another great aspect of the Ava is that this dress is made from a luxurious shakira satin so has a lovely iridescence to it - the fabric looks so good in the sunshine! The tulip style skirt is incredibly flattering over my ample hips and the faux-wrap bustline is sexy without showing too much or being too risqué (not that this is something I ever bother myself thinking about!) 

Look at how the Shakira satin catches the light- I'm in love!

One thing I found quite difficult to wrap (haha, see what I did there?!) my head around was the sash of this dress. Luckily for me, the lovely Micheline from PinupGirlClothing was kind enough to make an explanatory YouTube video showing us the correct way to wrap. I've attached this below for anyone else who struggled as I did to get this just right:

Lastly, in terms of accessorizing this outfit, I wanted to keep things interesting so added a few key pieces to really make this dress pop. I added a fun statement handbag that I recently swiped in a Primark sale for the meagre sum of £3, a couple of my signature hair flowers in complimentary purple and grey/silver hues and some big glittery shoes. These platform wedge shoes are absolutely stunning but due to their sheer impracticality they don't get worn as often as they should- something I will need to duly rectify! 

Because this dress is such a statement piece on it's own I didn't think it needed too much accessorizing. I feel like this would be the perfect outfit to wear to a friend's wedding or a swanky awards ceremony- it's still very "me" but at the same time ticks all the right boxes of being bold, beautiful and fancy - a winning combination! 

Outfit Details
Tights: New Look
Shoes: Schuh
Handbag: Primark
Hair Flowers: George at Asda

Do you have an affinity for the Ava dress or something similar? Let me know in the comments section! 

Until next time my darlings, 
Lovelustloves x0


  1. Oh that's gorgeous. You look absolutely stunning!! I often stalk the PUG website but don't often have enough cash (or the decision making skills!!!) to actually buy something. You must have been gutted when it didn't fit, so pleased it does now!
    Jo :)

  2. You look fantastic. I always wondered what this would look like on a busty girl (high five sane body shape) and now you've shared it I want it SO MUCH!!

  3. You look absolutely incredible, that dress was MADE for you. I love the colour the most and it looks amazing with your hair xxx

  4. Ahh, that colour is stunning. You are so rocking this dress. Definitely one to add to my wish list.

  5. Could you be any more babely? Your red hair and that purple look amazing together